Launch
I used to work for a launch coach so assumed I knew everything about product launches. Until I read this book. This is the best business book I have read in the past year.
The author, Michael Stelnzer, focuses on the “Elevation Principle.” He talks about how to give away digestible how-to content that creates a loyal, well-fed business community.
He applied these concepts to Social Media Examiner
which was started at a time when he had little industry experience. Within two weeks of its launch, Social Media Examiner joined the ranks of Technorati’s Top 100 Small Business Blogs and remains in the Top 10.This book will resonate with bloggers who are struggling to launch products from their blogs, or who are shying away from aggressive launch tactics. You can also use the book as a case study on how to create a popular, profitable blog.
The last chapter focuses on the “momentum launch,” which is the concept most Internet marketers are interested in. If that is your main interest, I’d recommend getting Ebook Evolution or How To Launch The **** Out Of Your Ebook instead.
Curation Nation
Many bloggers are embracing the concept of the human curator. There is too much information to filter, and aggregation tools aren’t as good as a real person. We’ve developed a need to go beyond aggregation to break through the digital noise. Learning about curation will become increasingly important for bloggers who want a competitive edge due to their knowledge about content marketing.
In Curation Nation, Steven Rosenbaum “curates the curators”. He does the homework by interviewing collection of thinkers from the fields of media, advertising, publishing, commerce, and web technology.
This book is essential reading for those who want to stand out. It’s not a “how-to;” instead, Steven takes you on a journey that shows you how curation is relevant to your business. I believe that all micro-publishers should read this.
The Accidental Creative
A lot of demands are made on a blogger’s creativity. It goes beyond content creation. We have to be creative when it comes toother parts of our online presence, like marketing and monetization.
It’s hard to separate yourself from your blog. A lot of us use the Internet for fun and it’s easy to allow work to creep into our recreation time.
The Accidental Creative taught me that a lot of the activities I’d been doing were contributing to the exhaustion I’ve been feeling. This book taught me about managing my energy, fostering the kinds of relationships that aid creativity, and how to create a rhythm that supports my creative process. Since reading this book, I’ve had so many creative ideas that I can’t keep up. I also feel a lot happier and more engaged with my work.
If your blog or client work involves a lot of creative energy, then this book will really help.
Clout
Creating compelling content isn’t easy, but it’s the only way to influence online. This book will guide you through planning, creating, and evaluating your content.
The information would be familiar for many bloggers, however Clout gives you an insight into how content marketing can support businesses. You’ll learn:
- how to increase the influence of your blog content
- how to measure the effectiveness of your content
- how to develop and implement content strategies.
Clout helped me realize that my haphazard approach to blogging was causing issues which resulted in a large drop in income. Since then, I’ve adopted many of the ideas and am enjoying a lot of success with my latest blogging venture.
I would recommend this title if content marketing forms a major part of your blogging income.
Real Time Marketing and PR
Real Time Marketing and PR is primarily written for businesses, but a lot of the information still applies to bloggers. Social media is real time, and you will have times where people rally against you. Writing a blog post may take too long and allow a negative situation to get worse.
This book will teach you how to respond in real time. You’ll learn the tools and strategies that will help calm angry community members and foster positive discussion. If your blog is a part of a larger community, this book is a must-read.
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